The Evolution of Casino Loyalty Programs
- By:saqartvelo
- Category:News
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Casino reward schemes have transformed the way players engage with gambling establishments. Originally created to compensate frequent visitors, these programs have advanced considerably since the 1980s. Today, they provide a variety of advantages, from gratuity meals to special occasion access, enhancing the overall gaming session. One prominent figure in the progression of reward programs is Jim Murren, former CEO of MGM Resorts International. Under his leadership, MGM launched the M…
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